Ambush Marketing is Here For Good

What is Ambush Marketing?

Event marketing is a concept that is known to all. In the events, there are diverse ways of marketing and promotional strategies. When one company hijacks another company’s event for self-promotion without bearing any expense for the same is called Ambush Marketing. It has become a common practice. Even marketing agencies are employing such tactics to create awareness for their respective clients. These are often witnessed in sports events also. Sponsors who are sponsoring the event also experience other companies making hay while they incur the cost of the event. 

The ice factor is doing a good job in this context. They design the concept and strategy for the client company’s goods or services and link the promotion to the event. The event can yield beneficial results for the respective brand as hitting the right audience often brings fruitful results. 

Indirect Ambush Marketing has become a popular way to build brand recognition. Through this technique, the company does not steal the show of the sponsor for the event. As a matter of fact, they too bask in the sun. This means that they simply gain some limelight in the event that has been organized by the sponsor without causing any hindrance in the former’s promotional strategy. This is one of the most common practices in events.

Consumer Engagement of the highest level can be witnessed in such events. There are several companies that look for consumer reaction and through the events; they are able to get the results. Direct feedback is easily possible with the help of consumer engagement. The professionals working in the marketing agency can provide the optimum insight to the client’s company regarding the concept of yielding of consumer attention and engagement. 

The customer in recent years is smart and always on the lookout for products and services that can cater their individualistic requirements. Thus the companies are constantly trying to maintain their loyalty with the consumers by providing the clients with best engagement means. Pricing is also a vital strategy that can bring brand loyalty. 

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Use Experiential Marketing For Achieving Your Business Goals

Advertising can become boring if the ways of promotion are not changed constantly. Age-old ideas do not work in advertising and change is the spice which can engage the consumers. Marketing is a crucial component which requires well-execution. Experiential marketing can be an exceptional solution to beat the problem of ad fatigue. Events like trade shows, exhibitions, concerts, and product releases are used to create a brand experience which can up interaction with the customers, lead to sign-ups, generate sales, and build product image in the market.

Few examples of experiential marketing can be:

• Organizing a pop-up event in a place like a mall can offer a platform for indulgence to the consumers. They can try the product and ask queries.
• Reality experiences in which the customers can learn manifolds about the product/service.
• There are events which are strictly for invitees and this turns to be a great platform where the customers can meet the influencers in the respective niche and talk about the same.

How can Experiential marketing boost success graph of a company?

• People start talking about it

When an experiential marketing campaign is pulled off with success, people definitely talk about the product/service which they experienced during the campaigning. The social media coverage can also yield the same results.

• Brand affinity is boosted

Consumers who have experienced the product of a respective company are more likely to try the product/service. They may forget the competitor of the brand after trying the brand presented to them in the campaign.

• It helps in relationship building

It is an important platform which aids in the building of a relationship between the consumer and the company. The best part is that interaction is direct and so is the feedback. This gives the opportunity for improvement and the company can bring about the favorable changes to further achieve the customer’s satisfaction at the highest level.

These are great reasons for the companies to think about involving experiential marketing for the company and the results achieved are undoubtedly very impressive.

Blog Source:- https://icefactors.wordpress.com/2019/10/17/use-experiential-marketing-for-achieving-your-business-goals/

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The Pros of Mobile Marketing

With the rise in the use of cell phones, many advertisers are taking recourse to this device for mobile marketing. If you are keen on improving the rate of customer engagement and thereby improving the marketing campaigns and increase sales, mobile advertising is the marketing technique to follow. Here are scores of merits associated with mobile marketing.

From being cost-effective to allowing advertisers to use an array of social media apps to reach out to more customers, mobile advertising has proved to be of immense help in promoting services and products.

The Reasons Why Advertisers Prefer Mobile Marketing Over the Other Forms

• Greater Accessibility: The usage of mobile phones is increasing day by day, and people are refreshing their emails, media apps, etc. utilizing their mobile devices. Hence to reach out to more customers, it is essential to send your campaigns to where the customers would quickly get them, and that is the cell phone. It is not wise to deliver the campaigns to the desktop of the users as customers do not access these devices around the clock.
• Deliver Customized Advertisements: The most significant advantage of mobile marketing is that it opens campaigns for more in-depth insight into consumer behavior. Marketers can take advantage of using geo-targeting features for delivering location-based and relevant advertisements to cell phones.
  By determining consumer habits like shopping tendencies, shoppers know the places consumers frequent and when they are close to those stores they can benefit from the advertisements related to those stores.
• Cost-Effective: One of the most significant advantages of Mobile Marketing is the technique is cost-effective. It costs a fraction of what it costs to broadcast an advertisement on the television or radio. Using the mobile advertising technique, at a low cost, it is possible to send many messages to the consumers and generate more revenue.
• More Options: Mobile advertising helps in utilizing the various apps and social media to reach out to a vast target market. Marketers can make use of the various components of mobile devices such as mobile banners, in-app ads, as well as pop-up advertisements for creating awareness in the minds of the consumers.

All the modern forms of marketing, such as guerilla marketing or mobile marketing, prove to be useful as they do not use the traditional ways of marketing. We, at Ice Factor offer services of mobile advertising, to help customers increase their fan following and like on Instagram.

Blog Source:- https://www.woddal.com/read-blog/1369

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All You Need To Know About Guerrilla Marketing

Guerrilla marketing is the advertising strategy which emphasizes on making use of cost-effective marketing techniques for the active promotion of a service or product. This concept of marketing depends solely on innovation. 

The idea of this type of marketing is taking the customers by surprise, creating a big buzz in social media as well as creating a long-lasting impression in the minds of the customers. 

This kind of marketing is gaining popularity as it does not follow the traditional marketing strategies but focuses on arresting customer attention by surprise. To understand Guerrilla Marketing, you need to know about specific critical elements of this marketing strategy. 

Key Elements of Guerrilla Marketing

Here are the principal elements of the guerrilla advertising strategy:

• Intelligent: An effective guerrilla advertisement should be designed creatively and smartly so that it leaves a lasting impression in the minds of the consumers.
• Attention-Arresting: The advertisement must capture the attention of the consumers and compel them to like the advertisement.
• Engaging: The advertisement should be able to evoke a psychological response from the customers.
• Reciprocal: It must be interactive with the customers and the surrounding area.

Merits Associated with Guerrilla Marketing 

#1 Low budget

The campaigns of guerrilla marketing are cost-effective and depend on the traditional methods for reaching out to customers. Thus it is an affordable technique for creating brand awareness. Therefore the marketing strategy is all about creativity and not budget. 

#2. Attention-Grabbing

In the modern world of rapidly evolving technology and more people accessing the Internet, the Guerrilla campaigns are successful in drawing the attention of the consumers and go viral. 

Tips on Carrying Out Guerrilla Marketing Successfully

• Instead of getting restricted to the street stunts, you have to delve deep into the brand requirement.
• It is essential to match and mix the power of experiential tours and events, in-person conversations, and sampling.
• It is necessary to amplify the impact and reach out for advanced technologies, social site campaigns, and digital creativity.  

The new marketing strategies like Guerrilla or Ambush Marketing have become immensely successful as they make use of unconventional marketing strategies. We, at Ice Factor, make use of Guerrilla marketing for increasing Instagram likes, followers, and views.

Blog Source:- https://icefactors.wordpress.com/2019/08/06/all-you-need-to-know-about-guerrilla-marketing/

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Why is Marketing Strategies Necessary for Branded Entertainment?

Owners of different types of small and big sized business firms need a lot a strong marketing strategy to sustain in the Industry. Promotional and marketing strategies always help the organizations to utilize all their skills and go ahead in the race towards success. 

Now the question lies in what kind of marketing tactics should be used in the different branded entertainment companies. It is quite evident that companies must choose their marketing strategy on the basis of their requirements, organizational goals, employee skills, and products or services. 

Ambush Marketing 

The concept of ambush marketing states that an advertiser has the liberty to ambush an event for gaining exposure in the market against other competitors. Mostly visible in the sports Industry, this kind of marketing strategy has proved to be a game changer for many organizations. 

Guerrilla Marketing 

Guerrilla Marketing is a simple yet effective marketing strategy where the companies come out to connect with their customers on a personal level. They tend to interact with the customers and provide them with an excellent buying experience. Such a marketing idea helps the organization to understand its clients and work according to their convenience. 

A Part Of An Effective Business Plan 

In order to make sure that the company earns proper gains and rise up in the sales chart, they need to have an organized business plan. This plan should involve the prospects of all the financial goals and agendas that revolve around the organization. It is really important to promote the products and services in such a way that the more and more customers come to know about it.

So in order to garner more knowledge in the marketing perspective and establish a strong marketing platform, you must visit us at Ice Factor.  Here we provide our clients with the best possible solutions for their marketing glitches.   

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ICE Factor Offer the Best Guerrilla Marketing To Promote Local Business

ICE Factor is a leading company which offers marketing services to promote your business locally and internationally. We offer Guerrilla marketing to embraces 360 degrees of communication, reaching target audiences in as many ways as are affordable and possible. Your task as a guerrilla is to be aware of all the marketing weapons available to you, to experiment with many of them, and then to identify the combination of weapons that provide the highest profit to you.

Our marketing tactics are an emphasis on retaining existing clients instead of solely emphasis on acquiring new ones. We have a team of experienced professionals who utilize unconventional tactics to get maximum results when promoting a business or service. As the name suggests, this style of marketing relies heavily upon surprise, creativity and shock and awe tactics.

Our marketing takes inspiration from these warfare tactics and applies them to the marketing battlefield. Guerrilla marketing is all about shattering expectation and making a lasting impression with the customer through varied means. The type of advertising provides companies with maximum exposure by placing multiple posters in high concentration areas in your community.

We offer street sampling, human billboards, and costumes, and provides on-campus and brand ambassadors who are trained to clarify or demo your product. Our capable team is pleased to offer you a full range of marketing services to best match your requirements in the area, and we would be happy to quote you on a street-level campaign. We will help you dream up creative ways to reach your audience through graphics including pole posting, wheat pasting, large format, stencils, and street art, and more.

We will get your brand noticed in prime locations wherever your target audience is. We will provide both progress and wrap-up reports showing your graphics in place in whatever markets you choose. Mobile marketing is helpful to generate business and leads practically. To know more about us, you can visit our official website.

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With Little Budget Guerrilla Marketing Can Do Wonders

Marketing efforts of the advertising agencies are fruitful when the campaigns are able to target the consumers at the right time and at the right place. thus it is essential for the service providers to understand the importance of hitting the audience. Guerrilla Advertising is one such tool which is very helpful to target the audience because with the help of little budget, the companies can market their products/services. 

What is Guerrilla Advertising?

Unconventional marketing tactics and techniques which involve fewer budgets are called Guerrilla Marketing. It is believed that this form of marketing can make more impression than traditional and expensive carriers of advertising. 

Who uses Guerrilla Advertising?

Mainly small business owners focus to adopt this form of advertising strategy. Large audience can be reached without the involvement of big money. Big companies also make use of the strategy to club with the ongoing other forms of advertising tools.

What is Mobile Marketing?

Mobile marketing is a digital marketing strategy which is used to target the audience through their smart phones, tablets, and other means of mobile communication tools like email, SMS/MMS, websites, social media carriers, and apps.   The mobile devices are being used extensively for the advertising and the marketing of products or services. everything is becoming easily reachable and connected with the help of these mobile services. 

The companies which offer such services have to create the strategy which is going to be the most impactful for their esteemed clients. the users have to understand that they are offered with diverse products and services and thus they can make the choice based on several parameters. The mobile and internet activity of the people has reached the maximum height in the recent years. Thus the success of the strategy is immense and much appreciated. 

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