Friday 16 August 2019

The Pros of Mobile Marketing

August 16, 2019  ,  No comments

With the rise in the use of cell phones, many advertisers are taking recourse to this device for mobile marketing. If you are keen on improving the rate of customer engagement and thereby improving the marketing campaigns and increase sales, mobile advertising is the marketing technique to follow. Here are scores of merits associated with mobile marketing.
From being cost-effective to allowing advertisers to use an array of social media apps to reach out to more customers, mobile advertising has proved to be of immense help in promoting services and products.
The Reasons Why Advertisers Prefer Mobile Marketing Over the Other Forms
  • Greater Accessibility: The usage of mobile phones is increasing day by day, and people are refreshing their emails, media apps, etc. utilizing their mobile devices. Hence to reach out to more customers, it is essential to send your campaigns to where the customers would quickly get them, and that is the cell phone. It is not wise to deliver the campaigns to the desktop of the users as customers do not access these devices around the clock.
  • Deliver Customized Advertisements: The most significant advantage of mobile marketing is that it opens campaigns for more in-depth insight into consumer behavior. Marketers can take advantage of using geo-targeting features for delivering location-based and relevant advertisements to cell phones.
    By determining consumer habits like shopping tendencies, shoppers know the places consumers frequent and when they are close to those stores they can benefit from the advertisements related to those stores.
  • Cost-Effective: One of the most significant advantages of Mobile Marketing is the technique is cost-effective. It costs a fraction of what it costs to broadcast an advertisement on the television or radio. Using the mobile advertising technique, at a low cost, it is possible to send many messages to the consumers and generate more revenue.
  • More Options: Mobile advertising helps in utilizing the various apps and social media to reach out to a vast target market. Marketers can make use of the various components of mobile devices such as mobile banners, in-app ads, as well as pop-up advertisements for creating awareness in the minds of the consumers.
All the modern forms of marketing, such as guerilla marketing or mobile marketing, prove to be useful as they do not use the traditional ways of marketing. We, at Ice Factor offer services of mobile advertising, to help customers increase their fan following and like on Instagram.
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Tuesday 6 August 2019

All You Need To Know About Guerrilla Marketing

August 06, 2019  , ,  No comments
Guerrilla marketing is the advertising strategy which emphasizes on making use of cost-effective marketing techniques for the active promotion of a service or product. This concept of marketing depends solely on innovation. 

The idea of this type of marketing is taking the customers by surprise, creating a big buzz in social media as well as creating a long-lasting impression in the minds of the customers. 

This kind of marketing is gaining popularity as it does not follow the traditional marketing strategies but focuses on arresting customer attention by surprise. To understand Guerrilla Marketing, you need to know about specific critical elements of this marketing strategy. 

Key Elements of Guerrilla Marketing

Here are the principal elements of the guerrilla advertising strategy:

  • Intelligent: An effective guerrilla advertisement should be designed creatively and smartly so that it leaves a lasting impression in the minds of the consumers.
  • Attention-Arresting: The advertisement must capture the attention of the consumers and compel them to like the advertisement.
  • Engaging: The advertisement should be able to evoke a psychological response from the customers.
  • Reciprocal: It must be interactive with the customers and the surrounding area.

Merits Associated with Guerrilla Marketing 

#1 Low budget

The campaigns of guerrilla marketing are cost-effective and depend on the traditional methods for reaching out to customers. Thus it is an affordable technique for creating brand awareness. Therefore the marketing strategy is all about creativity and not budget. 

#2. Attention-Grabbing

In the modern world of rapidly evolving technology and more people accessing the Internet, the Guerrilla campaigns are successful in drawing the attention of the consumers and go viral. 

Tips on Carrying Out Guerrilla Marketing Successfully

  • Instead of getting restricted to the street stunts, you have to delve deep into the brand requirement.
  • It is essential to match and mix the power of experiential tours and events, in-person conversations, and sampling.
  • It is necessary to amplify the impact and reach out for advanced technologies, social site campaigns, and digital creativity.  
The new marketing strategies like Guerrilla or Ambush Marketing have become immensely successful as they make use of unconventional marketing strategies. We, at Ice Factor, make use of Guerrilla marketing for increasing Instagram likes, followers, and views.
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