Advertising can become boring if the ways of promotion are not changed constantly. Age-old ideas do not work in advertising and change is the spice which can engage the consumers. Marketing is a crucial component which requires well-execution. Experiential marketing can be an exceptional solution to beat the problem of ad fatigue. Events like trade shows, exhibitions, concerts, and product releases are used to create a brand experience which can up interaction with the customers, lead to sign-ups, generate sales, and build product image in the market.
Few examples of experiential marketing can be:
- Organizing a pop-up event in a place like a mall can offer a platform for indulgence to the consumers. They can try the product and ask queries.
- Reality experiences in which the customers can learn manifolds about the product/service.
- There are events which are strictly for invitees and this turns to be a great platform where the customers can meet the influencers in the respective niche and talk about the same.
- People start talking about it
When an experiential marketing campaign is pulled off with success, people definitely talk about the product/service which they experienced during the campaigning. The social media coverage can also yield the same results.
- Brand affinity is boosted
Consumers who have experienced the product of a respective company are more likely to try the product/service. They may forget the competitor of the brand after trying the brand presented to them in the campaign.
- It helps in relationship building
It is an important platform which aids in the building of a relationship between the consumer and the company. The best part is that interaction is direct and so is the feedback. This gives the opportunity for improvement and the company can bring about the favorable changes to further achieve the customer’s satisfaction at the highest level.
These are great reasons for the companies to think about involving experiential marketing for the company and the results achieved are undoubtedly very impressive.
